On January 12, 2011 Jim Berkenstadt was featured in a CityPages.com article. Below is an excerpt from the article.
When Jim Berkenstadt first heard about the Beatles, he thought they were a comedy troupe. There they were, four grown men, cavorting together in a bed to advertise their 1964 TV debut on the Ed Sullivan Show. Berkenstadt tuned in to learn who the Beatles really were, and he never tuned out.